Freeletics at 10 Years: A Remarkable Journey

Over the past decade, we have traversed a significant path—evolving our product from PDF workout plans to the world’s preeminent AI-driven fitness coaching platform, refining our brand identity, and, most importantly, growing alongside you, our Free Athletes. You have shaped our training philosophy and inspired our daily work. While our journey is far from over, now is an opportune moment to pause, reflect, and gaze toward the future. To that end, we address the question we hear most often: What exactly is Freeletics?

Freeletics 1.0: All-or-Nothing Training for the Select Few

A decade ago, Freeletics disrupted the fitness industry with an innovative approach: highly demanding yet adaptable bodyweight HIIT workouts anchored in a "no excuses" mentality. The impact was clear in the rapid physical and mental transformations our users achieved. Driven by ongoing user feedback, we progressively expanded our offerings to include additional modalities—such as barbells, free weights, running, and stretching—and maintained industry leadership through the integration of artificial intelligence (AI) and machine learning, which dramatically enhanced personalization for every Free Athlete.

While our product portfolio evolved, our core training philosophy and unyielding mentality remained constant: earning the title of Free Athlete required unwavering toughness.

The Need for Evolution

In recent years, profound shifts—advances in expert insights, scientific research, and evidence-based practices—have highlighted opportunities to better support you and our 56 million users in achieving your goals. Combined with technological innovations, user feedback, and our unwavering commitment to progress, this necessitates a meaningful evolution: moving beyond fitness as a temporary pursuit to a sustainable lifestyle for life.

Introducing the New Freeletics: A Fitness Lifestyle Rooted in Committed Consistency

The adage "fitness is a journey, not a destination" is familiar, but its practical meaning often remains unclear. We believe regular exercise is foundational to health and vitality—not merely a component of life, but an integral part of one’s existence. The question, then, is how to sustain regular activity?

Research confirms that committing to a minimum daily dose of exercise (in varied forms) is the most effective way to:

1. Foster physical and mental adaptation;

2. Maintain long-term consistency;

3. Achieve transformative results.

Committing to this daily minimum—without exception—maximizes your ability to engage with and enjoy health and fitness for life. We proudly refer to anyone living this lifestyle as a Free Athlete, as consistency over time is the ultimate achievement.

Our mentality endures, but it has evolved:

• We do not train to exhaustion, but we are relentless in never missing our daily exercise dose.

• We are motivated to exceed the minimum whenever possible, yet we remain flexible and focused on living life fully.

• Our focus has shifted from short-term, all-out goals to balanced, varied intensities and modalities—building a lifestyle for longevity.

This is not about "less" effort—it’s about smarter effort. And it still delivers extraordinary, life-changing results.

How to Adopt and Sustain the Freeletics Lifestyle

We believe fitness journeys should include phases of intense training, but consistency always comes first. To build this habit, we recommend a two-part routine:

1. Your "Base": Daily Intentional Activity

Your Base is the foundation of the Freeletics lifestyle: intentional, daily activity of at least 17 minutes. The choice of activity is entirely yours—whether:

• Active recovery (e.g., walking, stretching, yoga);

• Recreational pursuits (e.g., cycling, swimming, park basketball);

• Or any movement you enjoy.

Why 17 Minutes?

The 17-minute threshold is not arbitrary—it is grounded in science and real-world data:

• We aligned the American Heart Association’s (AHA) weekly minimum (150 minutes of moderate-intensity activity) with a seven-day structure (150 ÷ 7 ≈ 21 minutes).

• We refined this using 10 years of data from our millions of users, which showed that 17 minutes of low-to-moderate "active movement" daily is achievable for everyone and effectively builds sustainable habits.

Fundamentally, 17 minutes is doable. Completing your Base every day—no excuses—fosters consistency and enhances quality of life.

2. High-Intensity Training: The "Pulses" in Your Routine

The second component is high-intensity training—your familiar Freeletics Coach sessions. Aim to complete these up to five times per week, ideally mixing modalities (bodyweight, barbells, free weights, running).

The more intense your Coach sessions, the more active recovery you should incorporate into your Base. This balance ensures you push yourself without burning out.

Built for Longevity, Driven by Consistency

Through years of research (leveraging hundreds of millions of data points), we developed this framework to help every Free Athlete sustain a lifelong fitness lifestyle. It’s not about perfection—it’s about showing up, every day, and letting consistency do the work.

Join us in embracing the Freeletics lifestyle: a commitment to consistent, balanced exercise that grows with you. Enjoy an active, joyful, and fulfilled life—powered by fitness.